The Celebrity & Film Broadcast Media Specialist
Shearer on Shearer
Sharp Shooting to Shear Success! PR Week by Nick Purdom
E B Video Entertainment planned to launch the official Shearer video, Shearer on Shearer, on 31 July - on the eve of the new football season. Shearer has always been media-shy and after having restricted access to him during Euro 96, the media were likely to jump at the chance to interview him when he launched his life story video.
On 30 July came the shock news that Shearer had been transferred to Newcastle United for £15 million, making him the world’s most expensive footballer.
The video and packaging was a ready-made source of information and pictures. The godsend for Freedman was that the video contained a shot of Shearer as a boy in a Newcastle United shirt, which was widely used by the media. The emphasis in the run up to Christmas is switching to advertising and Freedman has been promoting the video to buyers at major retailers.
EB Video Entertainment together again worked succesfully with Danielle Freedman for the launch of Ian Rush's Official Life Story on Video. Goal Rush! was one of the fastest & top selling videos of 1996. Out performing all other sports videos of that time within the current Christmas Marketplace top 5. Freedman was responsible of the launch of the product, sales in the high street & linking the product to co inside with Virgin Megastores on a national basis. Rush went on a number of personal appearences around the country to support its release.
Competitions were organised in National Press & retail promotions were put in to place nationally. Goal Rush! co-insided with Rush's testimonial year, & Freedman went onto promote this product as well through the same channels.
The Ian Rush Testimonial 1995
Bruce Grobelaar Official Iife Story 1993 - 1995
History of Hearts 1992
Worzel Gummidge 1991
Charlie Noades RIP
Out on DVD Avaliable at selected stockists.
Bad Day Blue Ray DVD was launched into the retail marketplace
Reuniting The Rubins